Micromax to sponsor Bangldesh, NZ series

September 30, 2010

Micromax Informatics Limited, an Indian mobile phone company, has come to the rescue of the Bangladesh Cricket Board by agreeing to sponsor the upcoming five-match one-day day series between Bangladesh and New Zealand.
The BCB floated a tender seeking a sponsor for the series but received no response from anyone, the chief executive officer of the BCB, Manzur Ahmed, told a press conference on Wednesday.
The BCB struck a deal with Micromax worth $3.35 lakh brokered by advertising firm Adtouch, its close ally, which had previously bought sponsorship rights of several international series.
‘We are grateful to Micromax and Adtouch for coming forward to sponsoring the event,’ said Mazur.
The former wicketkeeper-batsman who joined the BCB only this month said they started working to find a long term solution to marketing woes for different international series.
Nizamuddin Chowdhury, who acted as the CEO before Manzur took over, apprised the press that the BCB will not be needed to pay any extra
fees to New Zealand for playing two extra ODIs.
The series had originally featured two Tests and three ODIs but Bangladesh scrapped the Test matches and requested New Zealand to play two more one-dayers which they readily agreed.
‘The Test series is still on. We have discussed about a possible date for two Tests sometime in the near future, we will inform it to all in due course,’ said Chowdhury.
Wahab Khan, the country manager of Micromax, also attended the press conference.


Courtesy of NewAge

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