Mumbai: After winning the hearts of many with her vivacity, Bollywood’s pretty lady, Sonam Kapoor, is now set to become the young face of the international cosmetic brand L’oreal. The ‘Saawariya’ girl recently signed her first endorsement as brand ambassador for L’oreal, making a mark on the international modelling network.
Although the ever so gorgeous Aishwarya Rai Bachchan, has been the brand’s face for years now, the organisation has been looking for a more youthful face to launch its new range of cosmetics. However, Ash hasn’t been replaced and will continue to be the older face of L’ Oreal representing a woman in her 30s, while Sonam will be the face of the younger generation.
A source reveals, “Sonam was signed for a huge amount commensurate with what the actresses of today like Kareena Kapoor and Priyanka Chopra are charging. The deal was brought about by celebrity management company, Atul Kasbekar’s Bling.”
And according to an insider, Sonam, who perfectly fits the brand, has already shot for her first ad which will be launched in January 2009.