October 30, 2010 (Spain): Once again, Scarlett Johansson, one of the most internationally-famous models, will feature in the new MANGO winter campaign. This is the third time the actress has launched the firm’s new designs since she became the face of the brand last year.
A typical London residence was the setting chosen by MANGO for the photo shoot, in which the actress once again posed before the camera of Mario Sorrenti. The prestigious photographer, who has collaborated with MANGO since Scarlett became the face of the brand, succeeding in immortalising the more elegant and romantic side of the actress. Jane How was responsible for the styling, while Lucía Pieroni and Oribe, respectively, were responsible for make-up and hair styling.
In this new collection, MANGO takes a fresh look at the timeless classics of British country style: trench coats, double-breasted jackets and tailored coats, without forgetting, in knitwear, the basics and thicker garments with a handmade look.
The carefree combination of these traditional garments is evocative of the late 70s. Tweed, corduroy and leather, together with sheer silks and touches of gold, create a contrast between the masculine and the feminine, giving new meaning to the classics.
The silhouette of the new 70s autumn trend in which the garment volumes have been revised are maintained: waists are emphasized and skirts and dresses are extended as far as the knee, while the high bell-bottom trousers remain. These garments are combined with shirts with strap details, jerseys with braid and aran fantasy details, tricot capes, oversized cardigans and the double-sided coat, one of the key garments introduced this campaign.
The new collection is dominated by neutral colours in all tones, from the lightest tones to chocolate, combined with touches of pumpkin, navy blue or blood red. Another palette exists, made up of dark grey vigoré, black and touches of toasted and gold.
MANGO is Spain’s second largest exporter of women’s fashion. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its company-owned stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.