GP launches new package for rural people

May 26, 2010

Grameenphone Ltd. yesterday introduced a new package “Baadhon”, designed to serve the rural people of the country at affordable costs.
The package — Baadhon — will be available for Tk 1,499. The connection will include a handset, and customers will also get free talk time worth Tk 120 and a welcome tune on activation.
The handset — enabled with both Bangla and English languages — will also be available without a connection for Tk 1,350.
Grameenphone, the country’s largest mobile operator, introduced the package at a time when other operators are in a fix as rural customers provide a poor business case.
“We believe actual mobile penetration is much lower than what we calculate, in terms of connection sales. So a big segment remains untapped in mostly the rural areas,” said Arild Kaale, chief marketing officer of the company.
“Our aim is to ensure equality between the urban and rural customers. We believe everyone can talk at affordable prices with our new package,” said Kaale.
Raihan Shamsi, deputy chief executive officer and chief financial officer of Grameenphone, unveiled the package at a programme in Sonargaon Hotel. Kazi Monirul Kabir, chief communication officer, was also present.
The six mobile operators added 5.63 crore customers to their networks as of April. The mobile penetration rate is about 33 percent. Grameenphone is the market leader with 2.5 crore customers, followed by Banglalink with 1.49 crore and Robi with 1.08 crore.
Grameenphone’s focus on the rural areas is not new. The company started its Village Phone Programme in 1997, the year the company began operations. Under the programme, the company has more than 2.1 lakh customers. The Village Phone Programme is a unique initiative to provide universal access to telecommunications service in remote, rural areas.

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