Brac, Dettol team up to provide hygiene services to vulnerable pregnant women

September 7, 2021

Brac and Dettol have recently signed a memorandum of understanding (MoU) to provide hygiene services to vulnerable pregnant women in Bangladesh.
Under this collaboration, Brac and Dettol will raise hygiene awareness among underprivileged expecting mothers living in remote areas in the country andprovide Dettol soap as a hygiene solution to them for free.
Dettol will provide hygiene solutions to pregnant women through Brac’s Health, Nutrition and Population Programme.
Brac’s health workers will also act as the frontline contact point through which hygiene services will be delivered to more than 1 lakh pregnant mothers throughout August and September.
Nusrat Jahan, marketing director of Reckitt Benckiser Bangladesh, said as per a World Bank report 30.8 children (under 5) die in every 1000.
“Poor hygiene is considered as one of the main reasons. So, creating awareness amongst pregnant women about personal hygiene is as important as ensuring their safety.”
Brac HNPP Director Morseda Chowdhury said, “Pregnant women need extra care and protection, but we also have to follow proper hygiene practices.”
“Through this joint activity, we are trying to make the expecting mothers aware of all these hygiene practices. I hope that partnering with Dettol will make this journey easier for us.”

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