GP, CARE Bangladesh sign memo on rural sales programme

May 27, 2010

Grameenphone and CARE Bangladesh recently signed a memorandum of understanding to initiate a rural sales programme.
Arild Kaale, chief marketing officer of Grameenphone, and Nick Southern, country director of CARE Bangladesh, signed a memorandum of understanding.
Grameenphone will use CARE’s rural distribution channel to extend its telecom devices to the mostly untapped rural areas, says a press release.
Grameenphone on Tuesday announced a new package in an effort to connect its rural customers. The package — Baadhon — will be available for Tk 1,499. The connection will include a handset, and customers will also get free talk time worth Tk 120 and a welcome tune on activation.
The handset — enabled with both Bangla and English languages — will also be available without a connection for Tk 1,350.
The six mobile operators added 5.63 crore customers to their networks as of April. The mobile penetration rate is about 33 percent. Grameenphone is the market leader with 2.5 crore customers, followed by Banglalink with 1.49 crore and Robi with 1.08 crore.
Grameenphone’s focus on the rural areas is not new. The company started its Village Phone Programme in 1997, the year the company began operations. Under the programme, the company has more than 2.1 lakh customers.

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